The Prelam case study

The company Prelam doubled the Amazon sales of their flagship product, ‘Just A Drop’, in the United States in less than a year by transitioning to ProMerit’s Partnership model.

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Challenge

Featured on The Doctors, Howard Stern and Dr. Oz, the Just A Drop product saw instant success in the United States. The company then decided to allow its distributors and retailers market the product on Amazon.

After what seemed like a promising start, sales growth stalled despite being in a favorable online sales environment. Additionally, the sales price on Amazon was inconsistent, resellers were not investing anything in advertisement, and the product listings were not representative of the brand and the product.

Mission

Prelam wanted to create an Amazon strategy allowing them to relaunch sales growth while maintaining a minimum sales level during the transition. 

The action plan also needed to target optimal communication in order to increase the perceived value of the product, as the primary competitors’ retail prices were lower.

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Results

A harmonious transition and significant impact on revenue in the first year

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Increase
in sales

# 1

Organic position -
Primary keyword

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Increase in the
average basket

How did we do it?

Making the most of the current customer base and acquiring new customers by improving the offer, and organic and paid positioning, are the basis of the winning strategy implemented.

About Prelam

In 2004, Prelam invented Just a Drop, an innovative product that traps odors in toilet water. Today, its reputation is well established. Available at all major retailers, Just A Drop has been praised by numerous celebrities, including The Doctors, Howard Stern and Dr. Oz.

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The Diamancel case study

Diamancel achieved a 350% increase on Amazon in 1 year, and $1.5 million in sales on Costco.com thanks to the optimization of its product listings and a revamp of its brand image.

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Challenge

In business for over 25 years, the company was already well-established in the United States with luxury retailers such as Sephora and professional beauty salons.

Its products have been marketed on Amazon for a number of years, but the level of sales, though significant, were not reaching their full potential. Nor was the brand management, a key factor in this industry.

Mission

Diamancel wanted to revamp its entire Amazon strategy in order to capture new market segments and restore its former distinction. The company also wanted to add a major American retailer to its client base.

Another priority was protecting their physical distribution networks, which were already well-established.

As a result, understanding the consumers’ needs and the products had to be at the heart of the solution to make the most of the current client base, and acquire more clients, in order to achieve the objectives.

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Results

Game-changing results by the second year

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Increase in
Amazon sales

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Opening with
Costco USA

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Conversion
rate

How did we do it?

Success was achieved by creating and executing a precise action plan that met the company’s objectives.

About Diamancel

In 1994, Diamancel selected the hardest, most elegant stone in the world and integrated into its nail and callus files. After over 25 years, the reputation and durability of real diamond files is well-established around the world.

The JAMP Pharma case study

A pharmaceutical leader successfully launches several brands simultaneously on Amazon, and sees its main products shoot to the top of the search results within 6 months of going to market.

 

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Challenge

JAMP Pharma’s brands were already well-established in pharmacies and department stores, but had not been marketed on Amazon, leaving an ever-growing share of the market to its competitors.

The vitamin and supplement category is a competitive niche, dominated by industry giants such as Jamieson and Webber. Carving out a place in it requires a carefully-planned go-to-market strategy and an in-depth knowledge of the platform.

Mission

JAMP Pharma wanted to launch its products on Amazon to meet its customers’ needs and achieve its digital transition objectives.

The company sought a rapid commercialization that adhered to its high standards in trademark management. The launch strategy also needed to take certain industrial regulations into consideration, and offer the best value to consumers.

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Results

Significant gains within the first year

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Top 3 position -
primary products

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Page
views

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Conversion
rate

How did we do it?

Our multidisciplinary team’s expertise in Amazon sales, marketing, and logistics is at the core of this project’s success.

About JAMP Pharma

Since 1894, the Wampole brand of natural health products has been used by Canadians from coast to coast. The group also owns other brands such as Laboratoires Suisse, Orimed Pharma, Algemarin, Valda, and Cosmetic Import.