The Prelam case study
The company Prelam doubled the Amazon sales of their flagship product, ‘Just A Drop’, in the United States in less than a year by transitioning to ProMerit’s Partnership model.
Challenge
Featured on The Doctors, Howard Stern and Dr. Oz, the Just A Drop product saw instant success in the United States. The company then decided to allow its distributors and retailers market the product on Amazon.
After what seemed like a promising start, sales growth stalled despite being in a favorable online sales environment. Additionally, the sales price on Amazon was inconsistent, resellers were not investing anything in advertisement, and the product listings were not representative of the brand and the product.
Mission
Prelam wanted to create an Amazon strategy allowing them to relaunch sales growth while maintaining a minimum sales level during the transition.
The action plan also needed to target optimal communication in order to increase the perceived value of the product, as the primary competitors’ retail prices were lower.
Results
A harmonious transition and significant impact on revenue in the first year
Increase
in
sales
Organic position -
Primary keyword
Increase in the
average basket
How did we do it?
Making the most of the current customer base and acquiring new customers by improving the offer, and organic and paid positioning, are the basis of the winning strategy implemented.
- Increased click rate by creating a product photo especially designed to stand out in search results.
- Improved conversion rate by creating a funny digital video for this product about intimate moments.
- Acquisition of a new client base using targeted ads on the product listings of targeted competitors.
- Increased average basket by creating an offer especially tailored to Amazon.
- Increased profit margins by registered the product in the FBA Small and Light program.
- Reduction of the environmental footprint by launching an offer for the first purchase and another offer for repeated purchases.
About Prelam
In 2004, Prelam invented Just a Drop, an innovative product that traps odors in toilet water. Today, its reputation is well established. Available at all major retailers, Just A Drop has been praised by numerous celebrities, including The Doctors, Howard Stern and Dr. Oz.
The Diamancel case study
Diamancel achieved a 350% increase on Amazon in 1 year, and $1.5 million in sales on Costco.com thanks to the optimization of its product listings and a revamp of its brand image.
Challenge
In business for over 25 years, the company was already well-established in the United States with luxury retailers such as Sephora and professional beauty salons.
Its products have been marketed on Amazon for a number of years, but the level of sales, though significant, were not reaching their full potential. Nor was the brand management, a key factor in this industry.
Mission
Diamancel wanted to revamp its entire Amazon strategy in order to capture new market segments and restore its former distinction. The company also wanted to add a major American retailer to its client base.
Another priority was protecting their physical distribution networks, which were already well-established.
As a result, understanding the consumers’ needs and the products had to be at the heart of the solution to make the most of the current client base, and acquire more clients, in order to achieve the objectives.
Results
Game-changing results by the second year
Increase in
Amazon sales
Opening with
Costco USA
Conversion
rate
How did we do it?
Success was achieved by creating and executing a precise action plan that met the company’s objectives.
- Revamping the brand image by creating high-end photorealistic renderings of the products.
- Increasing cross-selling by writing product descriptions tailored to Amazon.
- Acquiring a new client base through targeted campaign ads leading to optimized product listings.
- Strengthening pricing policies by managing unauthorized resellers on Amazon.
- Optimizing logistics by handling the company's orders, taxes, and customs.
- Opening with Costco USA thanks to the large retailer's advanced expertise and an increased level of monitoring with Amazon.
About Diamancel
In 1994, Diamancel selected the hardest, most elegant stone in the world and integrated into its nail and callus files. After over 25 years, the reputation and durability of real diamond files is well-established around the world.
The JAMP Pharma case study
A pharmaceutical leader successfully launches several brands simultaneously on Amazon, and sees its main products shoot to the top of the search results within 6 months of going to market.
Challenge
JAMP Pharma’s brands were already well-established in pharmacies and department stores, but had not been marketed on Amazon, leaving an ever-growing share of the market to its competitors.
The vitamin and supplement category is a competitive niche, dominated by industry giants such as Jamieson and Webber. Carving out a place in it requires a carefully-planned go-to-market strategy and an in-depth knowledge of the platform.
Mission
JAMP Pharma wanted to launch its products on Amazon to meet its customers’ needs and achieve its digital transition objectives.
The company sought a rapid commercialization that adhered to its high standards in trademark management. The launch strategy also needed to take certain industrial regulations into consideration, and offer the best value to consumers.
Results
Significant gains within the first year
Top 3 position -
primary products
Page
views
Conversion
rate
How did we do it?
Our multidisciplinary team’s expertise in Amazon sales, marketing, and logistics is at the core of this project’s success.
- Obtention of rapid results by successfully launching 6 brands online simultaneously.
- Creation of distinctive product listings through high-end marketing
- Maximization of product availability with a maximum reaction of 24 business hours.
- Optimization of organic positioning through the implementation of a price/product strategy.
- Maximization of the advertising budget by establishing specific objectives for each product.
- Increased visits through the creation of a complex Amazon storefront covering multiple product categories.
About JAMP Pharma
Since 1894, the Wampole brand of natural health products has been used by Canadians from coast to coast. The group also owns other brands such as Laboratoires Suisse, Orimed Pharma, Algemarin, Valda, and Cosmetic Import.
The SamaN case study
A wood stain specialist, SamaN captures $1M in sales in 12 months and simplifies Amazon management by transitioning to a Vendor-Seller hybrid model, using ProMerit Amazon Vendor-Seller accounts.
Challenge
SamaN partnered with ProMerit as their exclusive Amazon seller and vendor in 2020. As a Vendor in both Canada and the USA, they were achieving decent sales with brand recognition alone, but faced multiples challenges which impacted profitability.
Complex logistics, long-term payments, PO cancellations, low margins, and lack of inventory and resale price control were a few of the daily challenges they faced. Additionally, there was significant room for sales growth.
Mission
SamaN was looking for a solution to maximize its profitability, increase sales and reduce time spent on solving Amazon-related issues.
SamaN offers a wide and complex catalog containing several product lines and variations. Additionally, their products are technical and require high-level support and know-how to assist customer purchases and ensure their satisfaction. Hence, marketing, logistics and proactive customer support had to be part of the solution.
Results
Increased sales and simplicity for our partner, SamaN.
Captured in
Amazon sales
BEST SELLER
RANK
in-stock
rate
How did we do it?
Gaining control of Amazon marketing, logistics, and customer service, in order to market the complete catalog, while simultaneously ensuring price consistency and in-stock rate, were among the primary actions taken to boost conversion rate and sales.
- Switched Amazon.com from Vendor Central to Seller Central.
- Added over 100 products in 12 new categories while optimizing each product listing.
- Ensured consistent pricing and offerings by increasing product coverage and guarantied availability.
- Implemented successful advertising campaigns targeting several categories and competitors.
- Performed a marketing revamp including enhanced content, Brand Store, FAQ and advertising videos.
About SamaN
SamaN is a Canadian manufacturer specializing in the development and manufacture of finishing and maintenance products for all your woodwork. For over 20 years, SamaN has been producing premium quality wood stains, finishes, and maintenance products while upholding their commitment to the environment. Their products are distributed across all Canadian provinces and more than 40 U.S. states.