The JAMP Pharma case study
A pharmaceutical leader successfully launches several brands simultaneously on Amazon, and sees its main products shoot to the top of the search results within 6 months of going to market.
Challenge
JAMP Pharma’s brands were already well-established in pharmacies and department stores, but had not been marketed on Amazon, leaving an ever-growing share of the market to its competitors.
The vitamin and supplement category is a competitive niche, dominated by industry giants such as Jamieson and Webber. Carving out a place in it requires a carefully-planned go-to-market strategy and an in-depth knowledge of the platform.
Mission
JAMP Pharma wanted to launch its products on Amazon to meet its customers’ needs and achieve its digital transition objectives.
The company sought a rapid commercialization that adhered to its high standards in trademark management. The launch strategy also needed to take certain industrial regulations into consideration, and offer the best value to consumers.
Results
Significant gains within the first year
Top 3 position -
primary products
Page
views
Conversion
rate
How did we do it?
Our multidisciplinary team’s expertise in Amazon sales, marketing, and logistics is at the core of this project’s success.
- Obtention of rapid results by successfully launching 6 brands online simultaneously.
- Creation of distinctive product listings through high-end marketing
- Maximization of product availability with a maximum reaction of 24 business hours.
- Optimization of organic positioning through the implementation of a price/product strategy.
- Maximization of the advertising budget by establishing specific objectives for each product.
- Increased visits through the creation of a complex Amazon storefront covering multiple product categories.
About JAMP Pharma
Since 1894, the Wampole brand of natural health products has been used by Canadians from coast to coast. The group also owns other brands such as Laboratoires Suisse, Orimed Pharma, Algemarin, Valda, and Cosmetic Import.
