Keywords and Seo for Amazon
Achieve a preferential position in both organic and sponsored search results with our team of Amazon SEO experts.
Text optimized for Amazon
Drafting the text in your listings and including relevant keywords must be an integral part of any Amazon launch and growth strategy. It’s important to strike a balance between a high volume of keywords while ensuring the content remains relevant to the consumer.
Our specialists analyze your products and those of your competitors before optimizing your listings to ensure the writing quality remains top-notch. Then, depending on the products’ position in organic search results, complementary advertising campaigns are then implemented to achieve a high-performing, profitable strategy.
The ProMerit experience
Our team drafts relevant text for the consumer that contains keywords selected to achieve organic and sponsored positioning objectives on Amazon.
Customer-relevant content
- Before integrating multiple keywords, we first prioritize drafting readable, persuasive texts. Every customer that visits your page should be inclined to purchase, thus increasing the conversion rate and organic positioning.
Title optimization
- The inclusion of keywords in titles is vital to ensuring organic positioning. But they must not take away from a title's clarity, as its primary purpose is to obtain a click from a list of search results.
Keyword optimization
- The integration of better keywords leads to a higher volume of profitable visits. We analyze every keyword related to your product to ascertain its relevance, and reject those whose inclusion would repeatedly lead consumers to click away from your listing.
Analysis of organic positioning
- When a product is established on Amazon, we analyze the organic positioning for each of the keywords and revise the listing's textual content. Integration or removal of keywords allows for improved SEO.
Targeted ad copywriting
- To counteract the weak positioning of certain keywords during launch or growth phases, we create targeted ad campaigns. These campaigns ensure an increased presence in search results for ad words.
Analysis of competition
- Every day, your competitors refine their SEO strategies and launch ad campaigns to conquer your market segments. ProMerit is here to monitor your competitors' activity and adjust your strategies accordingly.