The SamaN case study
A wood stain specialist, SamaN captures $1M in sales in 12 months and simplifies Amazon management by transitioning to a Vendor-Seller hybrid model, using ProMerit Amazon Vendor-Seller accounts.
Challenge
SamaN partnered with ProMerit as their exclusive Amazon seller and vendor in 2020. As a Vendor in both Canada and the USA, they were achieving decent sales with brand recognition alone, but faced multiples challenges which impacted profitability.
Complex logistics, long-term payments, PO cancellations, low margins, and lack of inventory and resale price control were a few of the daily challenges they faced. Additionally, there was significant room for sales growth.
Mission
SamaN was looking for a solution to maximize its profitability, increase sales and reduce time spent on solving Amazon-related issues.
SamaN offers a wide and complex catalog containing several product lines and variations. Additionally, their products are technical and require high-level support and know-how to assist customer purchases and ensure their satisfaction. Hence, marketing, logistics and proactive customer support had to be part of the solution.
Results
Increased sales and simplicity for our partner, SamaN.
Captured in
Amazon sales
BEST SELLER
RANK
in-stock
rate
How did we do it?
Gaining control of Amazon marketing, logistics, and customer service, in order to market the complete catalog, while simultaneously ensuring price consistency and in-stock rate, were among the primary actions taken to boost conversion rate and sales.
- Switched Amazon.com from Vendor Central to Seller Central.
- Added over 100 products in 12 new categories while optimizing each product listing.
- Ensured consistent pricing and offerings by increasing product coverage and guarantied availability.
- Implemented successful advertising campaigns targeting several categories and competitors.
- Performed a marketing revamp including enhanced content, Brand Store, FAQ and advertising videos.
About SamaN
SamaN is a Canadian manufacturer specializing in the development and manufacture of finishing and maintenance products for all your woodwork. For over 20 years, SamaN has been producing premium quality wood stains, finishes, and maintenance products while upholding their commitment to the environment. Their products are distributed across all Canadian provinces and more than 40 U.S. states.
