The Ultimate Guide for New Amazon Sellers

Embarking on your journey of how to start selling on Amazon in US and Canada is an exhilarating step towards e-commerce success. This ultimate guide is meticulously crafted to navigate new Amazon sellers through every pivotal phase of launching and establishing a thriving online business on Amazon, catering specifically to the nuances of both the US and Canadian markets.

Read on to learn more.

Grasping Amazon’s Policies and Fee Structure

A crucial first step for anyone interested in starting an Amazon business in the US and Canada is to familiarize themselves with Amazon’s comprehensive policies and fee structure. This foundational knowledge is vital, as it influences every aspect of your business strategy, from listing your products to managing your earnings.

Product Selection Strategy

Identifying what to sell forms the core of your Amazon business strategy. Dive into market research to discover products that not only fulfill a need within your target market but also align with your business goals. Utilizing resources like Amazon’s Best Sellers lists can offer invaluable insights into current market trends and consumer preferences across North America.

Optimizing Your Listings for Maximum Visibility

To maximize your product’s visibility on Amazon, employ robust SEO tactics. This includes integrating high-volume keywords into your product listings, ensuring your products are easily discoverable by your target audience. Remember, optimizing your listings is an ongoing process that plays a crucial role in how to start selling on Amazon in US and Canada successfully.

Harnessing Amazon’s Marketing and Promotional Tools

Amazon offers a plethora of marketing tools designed to enhance your product’s visibility and appeal. From Sponsored Products to the Amazon Brand Registry, these tools are instrumental in building your brand’s presence on the platform. Engaging with these resources effectively can significantly boost your store’s traffic and conversion rates.

Elevating Customer Service Excellence

In the realm of online retail, exceptional customer service is non-negotiable. Prioritize prompt and proactive customer interactions, streamline your fulfillment processes, and actively encourage customer reviews to build trust and loyalty among your customer base.


For those pondering how to start selling on Amazon in US and Canada, this guide serves as a comprehensive roadmap. By understanding Amazon’s policies, selecting the right products, optimizing listings, leveraging marketing tools, and upholding stellar customer service, new sellers are well-positioned to carve out their success story on Amazon. Remember, the journey of a thousand sales starts with a single listing, and with the right strategy, your Amazon venture can flourish across North America.