500k$
in a single monthly promotion
+ 10K units
sold through stock rotation in one promotion
5x
the sales during promotional periods
Case studie
Timeless: Controlled market expansion
Mission: To establish compliance and accelerate growth on Amazon Canada through our Strategic Partnership
The Challenge
Timeless wanted to expand into Canada but was relying on two local partners generating limited volume (fewer than 1,500 units sold per month), which was insufficient to support growth. The catalogue was incomplete, and listings lacked consistency.
The brand also faced significant compliance issues, particularly regarding NPNs and unauthorized claims for the Canadian market.
Added to this were operational constraints related to labelling and adapting products for Canada.
The Objectives
Timeless wanted to establish a compliant and high-performing presence on Amazon Canada in order to capitalize on the opportunities presented by a rapidly growing market.
The objective was to roll out the product catalogue, ensure product compliance and maximize performance during key promotional periods.
The ProMerit Approach
ProMerit first prioritized compliance to resolve regulatory issues and make the products eligible for sale on Amazon Canada.
The strategy then focused on accelerating sales during Amazon’s major promotional periods (Prime Day, Black Friday, Big Spring Sales), in collaboration with a Strategic Account Manager.
A structured approach to inventory management and volume planning was implemented to ensure consistent product availability and maximize performance during peaks in demand.
Execution and results
● $500,000 investment to fund inventory ahead of sales cycles
● End-to-end management of the import process (cross-border logistics and customs clearance)
● Delivery to ProMerit’s Canadian warehouse
● Management of 4 to 6 months’ worth of inventory in advance
● Storage, labelling and product compliance
● Distribution to all Amazon fulfilment centres in Canada
● Participation in Amazon promotional programs (Prime Day, Black Friday, Big Spring Sales)
● Volume planning and forecasting across multiple promotional cycles
Timeless is accelerating its growth on Amazon Canada thanks to a compliant structure and execution aligned with promotional cycles. Sales increase fivefold during promotional periods, with up to $500,000 generated in a single month.
This structure enables the brand to maintain a comprehensive catalogue at all times, ensure high product availability and capitalize fully on periods of high demand such as Black Friday and Prime Day, without supply constraints.
At the same time, the implementation of the operational model reduces logistical friction and the financial constraints associated with stock financing, enabling faster and better-controlled growth.
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KEY SERVICES
How we boost your brand
Marketing
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Our team of experts in SEO, copywriting, photography, graphic design and advertising optimizes your product listings and their visibility to generate sales and strengthen your brand.
Protection
Protect your brand
Our specialists monitor your content and distribution on Amazon on a daily basis, giving you peace of mind.
Logistics
Simplify your logistics
Our operations team ensures that your products are always in stock, comply with packaging and storage requirements, and are delivered on time.
Marketplaces
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ProMerit has a strong presence on Amazon in Canada, the U.S. and Europe, and is expanding its expertise to Walmart and Costco. We optimize each market to maximize your sales and profitability.
FAQ
FAQ
Everything you need to understand our approach, models, and execution.
You retain full ownership of your brand and assets. With our Scalable Account Management, we transfer all your content free of charge and facilitate the transition. Our model is based on freedom and trust: to date, 95% of our partner companies have chosen to stay with ProMerit.
Yes. ProMerit supports brands already active on Amazon in Canada, the U.S. and Europe. In the majority of cases, our involvement helps to increase sales and profitability, thanks to in-depth strategic analysis and the optimization of operations, marketing and logistics.
In principle, yes. If exclusivity is not possible, the situation will be discussed with you in full transparency before the collaboration begins.
ProMerit acts as a strategic partner. Depending on the model chosen, Scalable Account Management or Strategic Partnership, we are directly involved in performance, key decisions and, in some cases, financial risk.