+19%
Conversion rate
+50,000
page views
Top 3
product ranking in under 6 months
Case studie
Jamp Pharma: A multibrand launch
Mission: To launch several brands simultaneously on Amazon and establish an effective marketing strategy in a highly competitive environment
The Challenge
JAMP Pharma’s brands were already well established in pharmacies and supermarkets, but were not yet sold on Amazon. This absence was leading to a growing loss of market share to competitors already well positioned on the platform.
The vitamins and supplements category is particularly competitive, dominated by major players such as Jamieson and Webber. Positioning oneself within it therefore requires a rigorous marketing strategy, combined with an advanced understanding of Amazon’s unique dynamics.
The Objectives
JAMP Pharma wanted to launch its products on Amazon to respond to changing shopping habits and accelerate its digital transition. The company aimed for a rapid market launch, while adhering to high standards of brand management and the industry’s regulatory requirements.
The aim was to generate sales quickly while establishing a strong competitive position within the first few months.
The ProMerit Approach
ProMerit implemented a structured approach enabling the simultaneous launch of several brands while maximizing their impact from the moment they entered the market.
From a marketing perspective, distinctive product listings were developed based on premium positioning, supported by a segmented advertising strategy optimized for each product. Three comprehensive Amazon storefronts were also set up to structure the offering and maximize discoverability across multiple categories.
In parallel, particular attention was paid to pricing strategy and the optimization of organic search rankings, enabling the products to quickly rise to the top of search results.
Operations were designed to support this growth, with efficient inventory management and rapid fulfilment capabilities, ensuring constant product availability.
Execution and results
● Simultaneous launch of 6 brands on Amazon
● Creation of high-quality, distinctive product listings
● Roll-out of advertising campaigns with specific objectives per product
● Implementation of a pricing/product strategy for organic positioning
● Creation of a multi-category Amazon storefront
● Optimization of product availability (response time ≤ 24 hours)
Within the first 6 months, JAMP Pharma’s core products had secured a place in the top 3 search results, demonstrating the effectiveness of the launch strategy.
This performance was accompanied by strong traction, with over 50,000 page views generated rapidly and a conversion rate of 19%.
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KEY SERVICES
How we boost your brand
Marketing
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Our team of experts in SEO, copywriting, photography, graphic design and advertising optimizes your product listings and their visibility to generate sales and strengthen your brand.
Protection
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Our specialists monitor your content and distribution on Amazon on a daily basis, giving you peace of mind.
Logistics
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Our operations team ensures that your products are always in stock, comply with packaging and storage requirements, and are delivered on time.
Marketplaces
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ProMerit has a strong presence on Amazon in Canada, the U.S. and Europe, and is expanding its expertise to Walmart and Costco. We optimize each market to maximize your sales and profitability.
FAQ
FAQ
Everything you need to understand our approach, models, and execution.
You retain full ownership of your brand and assets. With our Scalable Account Management, we transfer all your content free of charge and facilitate the transition. Our model is based on freedom and trust: to date, 95% of our partner companies have chosen to stay with ProMerit.
Yes. ProMerit supports brands already active on Amazon in Canada, the U.S. and Europe. In the majority of cases, our involvement helps to increase sales and profitability, thanks to in-depth strategic analysis and the optimization of operations, marketing and logistics.
In principle, yes. If exclusivity is not possible, the situation will be discussed with you in full transparency before the collaboration begins.
ProMerit acts as a strategic partner. Depending on the model chosen, Scalable Account Management or Strategic Partnership, we are directly involved in performance, key decisions and, in some cases, financial risk.