+350%
increase in sales on Amazon in 1 year
1,5M$
generated on Costco.com
+23%
conversion rate
Case studie
Diamancel : A market expansion
Mission: Revamp the Amazon strategy and plan an expansion into Costco U.S.
The Challenge
In business for over 25 years, Diamancel enjoys a solid reputation and a well-established presence in the United States, notably at Sephora and in trade shows.
However, despite several years on Amazon, the brand was not fully realizing its potential. Sales remained below expectations, despite advertising investments, and control over brand image (essential in the beauty industry) was limited on the platform.
The Objectives
The objective was to maximize performance on Amazon while enhancing the brand’s premium positioning.
At the same time, Diamancel sought to better protect its existing distribution networks by strengthening price control, while entering a strategic sales channel with Costco U.S.
The ProMerit Approach
ProMerit implemented a comprehensive approach combining marketing, logistics, protection and market development.
The brand image was completely revamped through the creation of high-end photorealistic renderings and a complete overhaul of product listings, enabling the online perception to be aligned with the brand’s premium positioning. This transformation was supported by targeted advertising campaigns focused on customer acquisition and conversion.
Furthermore, rigorous efforts to monitor unauthorized resellers and enforce pricing policies helped to stabilize Diamancel’s presence on Amazon and protect its distribution ecosystem.
Operational processes were also optimized, from order management to tax and customs issues, to ensure smooth, scalable and frictionless fulfilment.
Execution and results
● Comprehensive audit of the Amazon presence
● Redesign of listings and brand image
● Deployment of targeted acquisition campaigns
● Restructuring of operational processes
● Continuous performance optimization
● Monitoring and structuring of distribution
● Penetration of the U.S. Costco market
In its first year, Diamancel recorded a 350% increase in sales on Amazon, accompanied by a significant rise in the conversion rate, reaching 23%.
This performance led to tangible expansion at Costco U.S., generating $1.5 million in sales and significantly strengthening the brand’s presence in the U.S. market.
Beyond business results, this transformation enabled a sustainable upmarket move for the brand on Amazon, consolidating its premium positioning while opening up a new avenue for large-scale growth.
Contact us
Get the same results.
KEY SERVICES
How we boost your brand
Marketing
Maximize your impact
Our team of experts in SEO, copywriting, photography, graphic design and advertising optimizes your product listings and their visibility to generate sales and strengthen your brand.
Protection
Protect your brand
Our specialists monitor your content and distribution on Amazon on a daily basis, giving you peace of mind.
Logistics
Simplify your logistics
Our operations team ensures that your products are always in stock, comply with packaging and storage requirements, and are delivered on time.
Marketplaces
Sell without limits
ProMerit has a strong presence on Amazon in Canada, the U.S. and Europe, and is expanding its expertise to Walmart and Costco. We optimize each market to maximize your sales and profitability.
FAQ
FAQ
Everything you need to understand our approach, models, and execution.
You retain full ownership of your brand and assets. With our Scalable Account Management, we transfer all your content free of charge and facilitate the transition. Our model is based on freedom and trust: to date, 95% of our partner companies have chosen to stay with ProMerit.
Yes. ProMerit supports brands already active on Amazon in Canada, the U.S. and Europe. In the majority of cases, our involvement helps to increase sales and profitability, thanks to in-depth strategic analysis and the optimization of operations, marketing and logistics.
In principle, yes. If exclusivity is not possible, the situation will be discussed with you in full transparency before the collaboration begins.
ProMerit acts as a strategic partner. Depending on the model chosen, Scalable Account Management or Strategic Partnership, we are directly involved in performance, key decisions and, in some cases, financial risk.