Your success on Amazon is our responsibility
With over 10 years’ experience and accounts with some of Canada’s top sellers, we set recognized standards for performance and profitability on Amazon.
The origins of our leadership
The origins of our leadership
From intuition to expertise : how ProMerit became a leader in Canada.
Founded in 2015, ProMerit helps brand owners achieve their online goals through cutting-edge expertise and a sustainable, people-centred approach.
It all began in 2014 when Dave St-Gelais and Jonathan Boulanger met. Both marketing experts, they combined hands-on experience in SMEs with the mastery of new technologies. Very quickly, they discovered they shared a common vision: to enable businesses, regardless of their size, to succeed on major retail platforms.
At that time, the Canadian market was rapidly emerging on platforms such as Amazon, Walmart, Best Buy and Costco. Large corporations dominated the space, while SMEs struggled to gain a foothold, despite the quality of their products. Dave and Jonathan therefore decided to create a support model that combines strategy, execution and personal partnership, in order to provide brands with the tools and expertise needed to succeed without taking unnecessary risks.
Today, ProMerit manages a portfolio comprising international brands and industry leaders. Every decision, every action is aimed at a single objective: to create added value and ensure lasting success for our partner companies.
Our history
The national benchmark in Amazon management
Expertise built on experience, shared risk and tangible results for our partners.
ProMerit has established itself as a Canadian leader in Amazon management thanks to a unique combination of strategic expertise, rigorous execution and personalized support. Our know-how isn’t based on theory: we invest our own money in our processes — often hundreds of thousands of dollars on a single brand. By testing everything from A to Z, we are convinced of the profitability of our methods… and of yours, too.
Your profit first
“Sales look good on reports. Profit in your pockets is better.”
Growth is only valuable if margins follow. Controlled TACoS, disciplined advertising spend and return-focused decisions. A methodology proven across more than 50 categories, with measurable results and real ROI.
Quiet credibility
“For the past 10 years, we’ve spoken less because we’ve worked harder.”
A decade of rigorous execution with brands consistently ranked in their category’s top 3, maintaining profitability despite growth. Financial discipline remains our key indicator of sustainable performance.
Real-world experience
“Amazon is ruthless. Fortunately, so are we.”
Every decision : pricing, inventory, advertising, logistics has a direct impact on profitability. We first tested our methods on our own accounts, eventually becoming one of the top national sellers. This real-world experience forms the foundation of our approach.
Contact us
ProMerit can support your brand and maximize your performance on Amazon.
KEY SERVICES
How we boost your brand
Marketing
Maximize your impact
Our team of experts in SEO, copywriting, photography, graphic design and advertising optimizes your product listings and their visibility to generate sales and strengthen your brand.
Protection
Protect your brand
Our specialists monitor your content and distribution on Amazon on a daily basis, giving you peace of mind.
Logistics
Simplify your logistics
Our operations team ensures that your products are always in stock, comply with packaging and storage requirements, and are delivered on time.
Markets
Sell without limits
ProMerit has a strong presence on Amazon in Canada, the U.S. and Europe, and is expanding its expertise to Walmart and Costco. We optimize each market to maximize your sales and profitability.
Our team
Our Amazon experts
Dave St-Gelais
Co-founder and CEO (since 2015)
Strengths
Strategic mindset, in-depth expertise
Working style
Often thinks out loud
B.A. in Marketing & Management
With over 20 years’ experience in sales and marketing, Dave transforms the complexity of marketplaces into clear, effective strategies. In his view, “understanding Amazon means knowing how to read between the lines” : every product listing, every campaign and every promotion is designed to maximize visibility, conversion and growth.
He sorts technical issues — ideally, you won’t need to speak to him!
Jonathan Boulanger
VP of Sales, Co-founder (since 2015)
Strengths
Strategic vision, perseverance
Working style
Impatient
Master’s in marketing
With 20 years’ experience in e-commerce and marketing, Jonathan believes that success on Amazon starts with a clear understanding of the brand and its products. “On Amazon, nothing is handed to you. Opportunity goes to those who perform.” For him, success depends on a well-tailored strategy, consistent execution and rigorous monitoring of the platform.
He clarifies your brand’s direction and makes tough decisions because the real answer is what counts… whether you like it or not!
Mélanie Royer
Director, Content & Advertising (since 2020)
Strengths
Organized, versatile
Working style
Sceptical
MBA
With over 17 years’ experience in sales and marketing, including 5 specializing in Amazon, Mélanie considers the platform an essential benchmark in e-commerce. For her, “you’re not selling a product, you’re buying attention”. She leads a team of 4 specialists in marketing, content and advertising, orchestrating creative strategy and media performance to maximize your brands’ visibility and conversion.
She creates impactful text and visual content and manages advertising campaigns… in short, she turns clicks into customers!
Charles Larochelle
Amazon Account Strategist (since 2024)
Strengths
Persistent, growth mindset
Working style
Overzealous
Marketing B.A.
With 7 years’ experience on Amazon, Charles views marketplaces as search engines: they don’t create demand, they capture it. For him, Amazon’s rules are clear: “1- Never run out of stock, 2—Never run out of stock, 3- Never run out of stock.” His method: validate demand and then optimize discoverability, because if customers can’t find your products, they can’t buy them.
As your main contact, if you ask him for something, he’ll give it his all to deliver!
Scott Paré
Stratège de compte Amazon (depuis 2024)
Strengths
Strategic, competitive
Working style
Narrow-minded
Marketing B.A.
With 7 years’ experience on Amazon, Scott sees marketplaces as a form of sales without verbal interaction: you have to convey the value of products through impactful visuals and clear descriptions. In his view: “1. Clearly communicate the added value of your products… 2. Ensure your products are easy to find.” Well-crafted content and an effective marketing strategy enable brands to stand out and succeed.
As your main contact, if you ask him for something, he’ll keep at it until he gets it done!
Chafik Ait Ouali
Director of Operations (since 2021)
Strengths
Analytical, results-oriented
Working style
Too hard on himself
Master’s in Supply Chain Management
With over 10 years’ experience in supply chain, international logistics and e-commerce, Chafik views marketplaces as ecosystems where performance depends on mastery of operations and data. He leads a team of 4 specialists in logistics and inventory management, ensuring rigorous execution on costs, stock levels and operational performance, particularly on Amazon FBA.
He organizes, optimizes and secures your operations, particularly on Amazon FBA. But in practical terms, he’s the one who places the orders!
Anick Goupil
Warehouse Manager (since 2024)
Strengths
Resourceful, meticulous
Working style
Dilly-dallier
With over 10 years’ experience in warehousing, Anick is one of the team’s top Amazon buyers, especially since the pandemic. In the office, she keeps everything in order and ensures that warehouse operations run smoothly, always with a smile. She is essential to ensuring that Dave and Jonathan can sleep soundly.
She receives your pallets, manages returns and ensures the warehouse runs smoothly… an essential link in keeping everything running!