Each month, we are monitoring news and updates from Amazon to seize opportunities and counter issues before they happen to us and our clients.
We are sharing for the benefits of our clients and the Amazon community.
Here are the top changes, updates and news for March 2021.
Sponsored Brands Video in Europe
Official news: Sponsored Brands video now available in France, Italy, Spain, India, and Japan:
You can now upload videos for your Sponsored Brands in France, Italy, Spain, India, and Japan. The feature displays auto-playing video in shopping results to help customers discover your brand and products as they shop.
Pro-Merit tips: jump into video advertising on Amazon before competition gets too intense. Amazon provides premium spots to sponsored videos, a great opportunity for brands to get exposure over their competitors.
New Amazon Warehouses in Canada
Official news: Inventory changes for success in 2021
With growth expected to continue in 2021, Amazon is investing in more capacity to deliver the products that customers need while helping you to grow your business. Four new fulfilment centers are on track to open in Canada this year, bringing the total to 17 and increasing network storage by over six million cubic feet compared to last year’s holiday season. In addition, they are already reducing their own retail product ordering to accommodate more of your products.
Pro-Merit tips: Reading between the lines, this means Amazon strongly believes in FBA as the way to gain future market shares, ensuring faster delivery and low shipping cost to customers. Also, they prioritize their FBA customers over their own vendor program orders. Might be a good time to explore an hybrid FBA/Vendor strategy if you are exclusively selling in the Vendor program.
Choose a European tax service provider
Official news: Choose your Preferred Tax Service Provider in VAT Services on Amazon:
If your business is outside of EU, you can now use VAT Services on Amazon to choose your tax service provider for VAT registration and filing. Our promotional offer gives you a free subscription for one year.
When you register, you will see the default tax service provider assigned with an option to change the assigned partner. Select the option to “Change Tax Partner” and you will see all available tax service providers. You can choose your preferred partner and click “Agree and Continue” to proceed.
Pro-Merit tips: selling in Europe requires VAT registration. Do not take the risk of having your account suspended.
Time to remove slow selling items
Official news: Free inventory removals:
To help you avoid storage fees for slow-selling products and create room for more productive inventory, Amazon is offering free removals starting March 9, 2021, for a limited time. You’ll be notified three business days before the promotion ends.
Pro-Merit tips: Amazon no longer have plenty of room to store any slow selling products. Even if your products sell well, some might sell better than yours. Even if profitable, Amazon might stop allowing you selling privileges, stay alert.
Provide Product Documents to Amazon shoppers
Official news: Product Documents program:
Brand owners can now upload product documents like installation manuals, compatibility guides and troubleshooting guides, so that they will be available to customers on Amazon’s product detail pages. Customers will benefit from this content pre-purchase to make shopping decisions and post purchase to make the most of the products they buy. Brands can reduce customer service calls and product returns, and increase customer satisfaction via this program that is free and open to all brand owners.
Pro-Merit tips: an easy way for any brand owner to decrease returns and customer service calls. Make sure to upload installation or troubleshooting guides.