The Prelam case study
The company Prelam doubled the Amazon sales of their flagship product, ‘Just A Drop’, in the United States in less than a year by transitioning to ProMerit’s Partnership model.
Featured on The Doctors, Howard Stern and Dr. Oz, the Just A Drop product saw instant success in the United States. The company then decided to allow its distributors and retailers market the product on Amazon.
After what seemed like a promising start, sales growth stalled despite being in a favorable online sales environment. Additionally, the sales price on Amazon was inconsistent, resellers were not investing anything in advertisement, and the product listings were not representative of the brand and the product.
Prelam wanted to create an Amazon strategy allowing them to relaunch sales growth while maintaining a minimum sales level during the transition.
The action plan also needed to target optimal communication in order to increase the perceived value of the product, as the primary competitors’ retail prices were lower.
A harmonious transition and significant impact on revenue in the first year
Organic position -
Increase in the
How did we do it?
Making the most of the current customer base and acquiring new customers by improving the offer, and organic and paid positioning, are the basis of the winning strategy implemented.
In 2004, Prelam invented Just a Drop, an innovative product that traps odors in toilet water. Today, its reputation is well established. Available at all major retailers, Just A Drop has been praised by numerous celebrities, including The Doctors, Howard Stern and Dr. Oz.