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Top 5 Amazon News for May 2021

Top 5 Amazon News for May 2021

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Each month, we are monitoring news and updates from Amazon to seize opportunities and counter issues before they happen to us and our clients.

We are sharing for the benefits of our clients and the Amazon community.

Here are the top changes, updates, and news for May 2021.

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Amazon Project Zero

Top 5 Amazon News for April 2021

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Each month, we are monitoring news and updates from Amazon to seize opportunities and counter issues before they happen to us and our clients.

We are sharing for the benefits of our clients and the Amazon community.

Here are the top changes, updates, and news for April 2021. 

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Top 5 Amazon News for March 2021

By News No Comments
Each month, we are monitoring news and updates from Amazon to seize opportunities and counter issues before they happen to us and our clients.

We are sharing for the benefits of our clients and the Amazon community.

Here are the top changes, updates and news for March 2021.

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amazon prime day

Amazon Prime Day 2021 is delayed

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With the increasing impact of COVID-19 in Canada, Amazon has paused plans for Prime Day 2021 in Canada as they want to protect the health and safety of their employees and customers.

The situation will be monitored in order to determine the best next steps for Prime Day 2021.

In the meantime, all the regular deals, including Best Deals, Lightning Deals, and coupons will be available to sellers and vendors who are looking to promote their items on Amazon Canada.

diamancel

A manufacturer of luxury products for nails and calluses saw its sales skyrocket following the takeover and enhancement of the company’s marketing strategy on Amazon.

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Despite their significant success thus far, Diamancel’s sales on Amazon and their overall online sales were well below their potential.

Diamancel sells luxury products, but their brand image did not reflect the high quality of their products. Due to non-expert product management on Amazon, consumers were confronted with a complex offer, unpredictable pricing and content that was poorly adapted to the platform. Ad campaigns only cannibalized sales within Amazon, and the complementary products in the product line were not promoted.

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